2017 National Conference on Health Communication, Marketing, and Media (August 15 - 17): Using Marketing Strategies to Amplify Digital Engagement

Using Marketing Strategies to Amplify Digital Engagement

Thursday, August 17, 2017: 8:00 AM-9:30 AM

Centennial I/II

Moderator:

Jana Thomas, MPA

Digital Paid Media: Maximizing Reach to Vulnerable Populations
Sarah Field, MA, ICF; Meredith Grady, BA, MPH, National Cancer Institute; Erik M. Augustson, PhD, MPH, National Cancer Institute; Jamie Gray, BS, ICF; Amy Sanders, MA, ICF International; Mary Schwarz, BA, ICF International

Increasing Engagement, Impressions, and Views through Segmentation and Paid Social Media
Kristin Carroll, BA, Rescue | The Behavior Change Agency; Chris Norris, MA, Rescue | The Behavior Change Agency; Carli Smith, MA, Rescue | The Behavior Change Agency

Tailoring and Targeting for Maximum Social Engagement: The Value of Lifestyle Content to Communicate a Health Message
Michelle Bellon, BA, Rescue; Tyler Janzen, BA, Rescue Social Change Group; Chris Norris, MA, Rescue | The Behavior Change Agency

See more of: Oral and Poster

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