Best Practices for Creating Tools and Campaigns Inclusive of Transgender People: Lessons Learned from the Act Against AIDS Campaign and Other HIV Communication Efforts

Thursday, August 17, 2017: 12:45 PM-2:15 PM
Centennial III
Transgender people experience a number of health disparities, including a greater burden of HIV and AIDS among transgender women. Although data are limited and not uniformly collected, recent studies estimate that transgender women have a disproportionately high prevalence of HIV infection, though many individuals may not know their status. Additionally, social and structural factors (e.g., provider insensitivity and lack of healthcare access) create HIV prevention challenges within the transgender community. The Centers for Disease Control and Prevention (CDC) is developing a number of communication efforts to reduce HIV risk among transgender people, including expanding the Act Against AIDS (AAA) initiative and developing the HIV Risk Reduction Tool (HRRT). Launched in 2009, AAA is an umbrella initiative combating HIV and AIDS complacency in the United States by raising awareness and working to reduce HIV among the hardest hit populations, and HRRT is an interactive website that delivers comprehensive and customizable information about HIV risk and prevention, including messages tailored for transgender people. Extensive formative research was conducted to ensure that these efforts adequately meet the needs of transgender people at risk for acquiring or transmitting HIV. Data collection activities included interviews with transgender people and healthcare providers who serve this population, an expert consultation with representatives from academia, clinical settings, government, and community-based organizations, and ongoing engagement of an advisory group of key stakeholders. This panel synthesizes lessons learned from these research and stakeholder engagement activities to inform the development of communication tools that are inclusive of transgender people.
Moderator:

Findings and Lessons Learned about Creating Messaging for Transgender People from the Act Against AIDS Campaign and Other HIV Communication Efforts
Chassidy Hanley, MPH, Centers for Disease Control and Prevention; Jocelyn Coleman Taylor, MPH, Centers for Disease Control and Prevention; Sara Bresee, MPH, CHES, Centers for Disease Control and Prevention; Elana Morris, M.P.H, Centers for Disease Control and Prevention; Monica Scales, PhD, RTI International; Jo Ellen Stryker, PhD, Centers for Disease Control and Prevention

Findings and Lessons Learned about the Use of Imagery in Health Communication Efforts for Transgender People from Act Against AIDS and Other Health Communication Efforts
Elana Morris, M.P.H, Centers for Disease Control and Prevention; Chassidy Hanley, MPH, Centers for Disease Control and Prevention; Sara Bresee, MPH, CHES, Centers for Disease Control and Prevention; Monica Scales, PhD, RTI International; Jocelyn Coleman Taylor, MPH, Centers for Disease Control and Prevention

Act Against AIDS Message Dissemination Channels to Effectively Reach the Transgender Population
Sara Bresee, MPH, CHES, Centers for Disease Control and Prevention; Dayle Kern, MA, Centers for Disease Control and Prevention; Elana Morris, M.P.H, Centers for Disease Control and Prevention; Chassidy Hanley, MPH, Centers for Disease Control and Prevention; Nakesha Speed, MPA, Centers for Disease Control and Prevention; Jocelyn Coleman Taylor, MPH, Centers for Disease Control and Prevention

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