Leveraging Social Media and Influential Triggers to Enhance Health Communication Appeal Among Young Target Audiences

Thursday, August 17, 2017: 12:45 PM-2:15 PM
Hanover C/D/E
This session will discuss how utilizing peer influences and interactive social media channels helped move the needle among LGBT youth regarding tobacco use.

Adelante Youth Ambassadors: Using New Media to Facilitate Community Engagement and Risk Prevention for Latino Youth
Nicole Barrett, MPH, The George Washington University; Ricardo Villalba, Substance Abuse Case Manager, Maryland Multicultural Youth Center; Elizabeth Andrade, DrPH, MPH, The George Washington University; Allison Beltran, MPH(c), The George Washington University; W. Douglas Evans, PhD, The George Washington University

Strategies to Increase Latino Immigrant Youth Engagement in Health Promotion Using Social Media
Elizabeth Andrade, DrPH, MPH, The George Washington University; Nicole Barrett, MPH, George Washington University; W. Douglas Evans, PhD, The George Washington University; Mark Edberg, PhD, MA, George Washington University; Sean Cleary, PhD, MPH, George Washington University

Using Influencers and Interactive Digital Experiences to Change Beliefs about Tobacco Use Among LGBT Young Adults
Brandon Tate, MBA, Rescue | The Behavior Change Agency; Ashley Smith, BS, Food and Drug Administration Center for Tobacco Products

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