Innovative Campaigns for Health

Thursday, August 17, 2017: 8:00 AM-9:30 AM
Grand A/B
Utilization of integrated marketing campaigns, based on research and implemented with a knowledge of the audience is critical to success. This session will examine three very different campaigns and the innovative approaches taken to solve important health problems of today.

Rethinking a Creative Campaign Launch to Impact Behavior
Sjonna Paulson, APR, Oklahoma Tobacco Settlement Endowment Trust; Elyse Maxwell, MPS, Oklahoma Tobacco Settlement Endowment Trust

How Superheroes Helped Communicate Complex Science
Luciann M. Draper, BA, Centers for Disease Control and Prevention; Amy Guinn, MA, Centers for Disease Control and Prevention

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