Communication for Debuting Health Initiatives with Widespread Implications

Greenwell, Michael; Greenwell, Michael

Tuesday, August 15, 2017: 2:00 PM-3:30 PM

Centennial III

Participants will learn how to walk the line between effectively reaching high priority audiences with. avoiding stigma. Session will focus on the importance of audience research and testing messages to ensure effectiveness with campaign /communication messages.

Moderator:

Michael Greenwell

Connecting the Dots from Formative Research to Campaign Messages: The Application of User-Centered Design Principles to Health Communication
Stacy Robison, MPH, MCHES, CommunicateHealth

Strategies Used to Develop FDA's First Multicultural Teen Tobacco Prevention Campaign
Brandon Tate, MBA, Rescue | The Behavior Change Agency; Ashley Smith, BS, Food and Drug Administration Center for Tobacco Products; Dina Weldin, BA, Rescue | The Behavior Change Agency

Developing Non-Stigmatizing Communications Messages for Cdc's First National Report on the Health Risk Behaviors of Lesbian, Gay, and Bisexual High School Students
Rachel Wingard, BA; MA, Centers for Disease Control; Erin Connelly, MPAff, CDC; Kymber Williams, PhD, CDC

See more of: Oral and Poster

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