Communication for Debuting Health Initiatives with Widespread Implications

Tuesday, August 15, 2017: 2:00 PM-3:30 PM
Centennial III
Participants will learn how to walk the line between effectively reaching high priority audiences with. avoiding stigma. Session will focus on the importance of audience research and testing messages to ensure effectiveness with campaign /communication messages.

Strategies Used to Develop FDA's First Multicultural Teen Tobacco Prevention Campaign
Brandon Tate, MBA, Rescue | The Behavior Change Agency; Ashley Smith, BS, Food and Drug Administration Center for Tobacco Products; Dina Weldin, BA, Rescue | The Behavior Change Agency

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