Creating Marketing and Communication Tools for the Public Health Informatics Audience: A Communicator's Perspective

In June of 2007, the National Center for Public Health Informatics (NCPHI) published the first issue of PHINews, the Public Health Information Network’s (PHIN) quarterly e-newsletter. As it grew, PHINews served as a mechanism for discovering and defining the core messages and scope of PHIN. Consistent use of branding across other PHIN products (i.e., website, conference, and print material) has led to a recognizable entity within the public health informatics community. The PHIN brand now extends to policies, procedures, applications and services, tools, and people.

As PHIN has evolved, so has the discipline of public health informatics. NCPHI has emerged as a leader in delivering informatics content via interconnected communication and marketing tools. The processes and model used by NCPHI can be used by any team, including those with limited staff and financial resources.

This session will examine the current state of PHIN communication activities, as well as future efforts to expand collaboration and support across public health informatics.