Thursday, March 11, 2010: 9:15 AM
Grand Ballroom C (M4) (Omni Hotel)
In the first 14 weeks of the “I Know” campaign featuring the home test kit program, 1,948 test kits were ordered. Among women ordering the kit, 32% were Latina, 28% African American, 7% mixed race Latina or African American, 16% white, and 7% Asian/Pacific Islander. Median age was 22 years; 41% of orders were from two high-morbidity areas where advertising was concentrated. A total of 927 (48%) of test kits were returned for processing. Of 883 testable specimens, 77 (8.7%) were positive (71 CT, 4 GC, and 2 dual positive). Data for 6 months of program operation will be presented.