Background/Purpose: Los Angeles County (LAC) has faced increased chlamydia (CT) and gonorrhea (GC) morbidity in recent years, characterized by racial and geographic disparities. The “I Know” Campaign combined emerging testing and communication technologies to expand CT/GC testing to young minority women with online test orders and results and a sustained promotion strategy.
Objectives of Symposium: Describe the development, implementation, and evaluation of the “I Know” campaign.
Implications for Programs, Policy, and/or Research: Expanded screening programs, beyond the reach of traditional clinics, are needed to reach young women at highest risk. By reducing barriers to STD testing, similar innovative programs could greatly expand testing and reduce morbidity.
Thursday, March 11, 2010: 8:30 AM-10:15 AM
Grand Ballroom C (M4) (Omni Hotel)