D1 “I Know:” Combining Home Testing Technology, Social Marketing, & Lessons From E-Commerce to Fight Chlamydia & Gonorrhea Disparities Among Young Women

Background/Purpose: Los Angeles County (LAC) has faced increased chlamydia (CT) and gonorrhea (GC) morbidity in recent years, characterized by racial and geographic disparities. The “I Know” Campaign combined emerging testing and communication technologies to expand CT/GC testing to young minority women with online test orders and results and a sustained promotion strategy.

Objectives of Symposium: Describe the development, implementation, and evaluation of the “I Know” campaign.

Implications for Programs, Policy, and/or Research: Expanded screening programs, beyond the reach of traditional clinics, are needed to reach young women at highest risk. By reducing barriers to STD testing, similar innovative programs could greatly expand testing and reduce morbidity.

Thursday, March 11, 2010: 8:30 AM-10:15 AM
Grand Ballroom C (M4) (Omni Hotel)
8:45 AM
D1b
Home-Screening Tool: Self-Collected Vaginal Swabs for Detection of Chlamydia Trachomatis and Neisseria Gonorrhoeae
John Papp, PhD, Laboratory Reference and Research Branch, Division of STD Prevention, Centers for Disease Control, Atlanta, GA
9:00 AM
D1c
An e-Commerce Model for Home Test Kits: How to Do It, & Why It Matters
Harlan Rotblatt, BA, Los Angeles County Department of Public Health, Sexually Transmitted Disease Program, Los Angeles, CA
9:15 AM
D1d
Evaluation Part 1: Use of the Home Test Kit Program
Harlan Rotblatt, BA, Department of Public Health, Sexually Transmitted Disease Program, Los Angeles, CA
9:45 AM
D1f
Evaluation Part 3: Cost Effectiveness of the “I Know” Home Test Kit
Thomas Gift, PhD, Division of STD Prevention, Centers for Disease Control and Prevention, Atlanta, GA
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