C1e GYT Evaluation (Part I)

Wednesday, March 10, 2010: 11:30 AM
Grand Ballroom A (M4) (Omni Hotel)
Vanessa Cullins, MD, MPH, MBA, Medical Affairs Division, Planned Parenthood Federation of America, New York, NY
This presentation will discuss campaign efforts to monitor and evaluate GYT, and how these evaluations will be used to guide efforts for subsequent implementation. Evaluations during the month of April included media tracking; select clinic evaluations (patient intake surveys, STD testing, STD positivity rates); and brand awareness and behavioral impact questions on the national YouthStyles Survey. Methods and implications for how public health practitioners and researchers in the field can conduct process and impact evaluations at low or no-cost will be discussed.
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