C1 Did You GYT? Development, Implementation and Evaluation of a National STD Testing Campaign

Background/Purpose: To bring attention to and address the growing STD epidemic among youth, leading public- and private-sector agencies came together to create “GYT” (Get Yourself Tested), the first annual, month-long national STD awareness & testing effort. GYT is part of a broader It's Your (Sex) Life campaign, to support young people in making responsible decisions about their sexual health. GYT included on-air, online and SMS promotions, informational resources and community outreach.

Objectives of Symposium:This symposium will discuss key components of program development, implementation and evaluation, highlighting the partnership process from public- and private-sector perspectives.

Implications for Programs, Policy, and/or Research: Future involvement from STD programs and partners will be discussed.

Wednesday, March 10, 2010: 10:30 AM-12:15 PM
Grand Ballroom A (M4) (Omni Hotel)
11:00 AM
11:30 AM
GYT Evaluation (Part II)
Mary McFarlane, PhD, Division of STD Prevention, CDC, NCHHSTP, Atlanta, GA
11:45 AM
GYT Evaluation (Part I)
Vanessa Cullins, MD, MPH, MBA, Medical Affairs Division, Planned Parenthood Federation of America, New York, NY
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