C1b GYT Development, Implementation & Partnership Processes: The MTV Perspective

Wednesday, March 10, 2010: 10:45 AM
Grand Ballroom A (M4) (Omni Hotel)
Jason Rzepka, N/A, Public Affairs, MTV, New York, NY
GYT Implementation

The presentation will discuss campaign strategies used to promote STD testing and normalize sexual health discussions. We will share the creative process that led to its branding and materials development; and challenges and victories encountered in its implementation and during the partnership process. We will discuss media tracking efforts, including results from the tracking of online, social networking and SMS components. Finally, we will share a sneak preview of GYT’10 campaign elements.