C1a GYT Development, Implementation & Partnership Processes: The KFF Perspective

Wednesday, March 10, 2010: 10:30 AM
Grand Ballroom A (M4) (Omni Hotel)
Meredith Mishel, Kaiser Family Foundation, Menlo Park, CA
This presentation will describe the genesis of GYT, including its evolution from the It’s Your Sex Life Campaign (a partnership between the Kaiser Family Foundation and MTV), and the epidemiological and consumer research that served as the impetus for GYT. It will discuss the campaign’s target audience, goals, objectives, and strategies, as well as the creative process that formed the foundation of this campaign.
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