Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the CDC “Tips From Former Smokers” National Tobacco Education Campaign
Cdc's Tips From Former Smokers Campaign: Campaign Development, Media Strategies and Partnership Activities
The Impact of Cdc's Tips From Former Smokers Campaign: Web, Social, and Digital Media Outreach
Cdc's Tips From Former Smokers Campaign: Campaign Development, Media Strategies and Partnership Activities
The Impact of Cdc's Tips From Former Smokers Campaign: Web, Social, and Digital Media Outreach
Using the Theory of Planned Behavior to Assess Intention to Quit Tobacco
Conversation As a Function of Smokers' Stages of Change
Exploring the Role of Message Sensation Value (MSV) and Interpersonal Communication
Carrot Or Stick Approach? Messaging Effectiveness and Brand Impact
Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging and Defend Your Campaign
Conversation As a Function of Smokers' Stages of Change
Exploring the Role of Message Sensation Value (MSV) and Interpersonal Communication
Carrot Or Stick Approach? Messaging Effectiveness and Brand Impact
Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging and Defend Your Campaign