Tuesday, August 11, 2015: 2:00 PM-3:30 PM
Grand C/D
Research and evaluation are critical components to successful health campaigns. This session will explore qualitative and quantitative findings from campaigns featuring apps, youth engagement with social media and clear communication of data.
No Personal Trainer? There's an App for That!: Overweight and Non-Overweight Adolescents' Use of Digital Health, Diet and Fitness Information
Heather Zupancic, M.A., Northwestern University;
Alexis Lauricella, Ph.D., Northwestern University;
Ellen Wartella, Ph.D., Northwestern University;
Leanne Beaudoin-Ryan, Ph.D., Northwestern University;
Vicky Rideout, M.A., VJR Consulting
Traditional Versus Social Media: How the Truth® Campaign Reaches and Engages Youth
Glen Szczypka, MA, Health Media Collaboratory, University of Illinois at Chicago;
Steven Binns, MPH, University of Illinois at Chicago;
Vinu Ilakkuvan, MSPH, Legacy;
Elizabeth Hair, PhD, Legacy for Health;
Donna Vallone, PhD, MPH, Legacy;
Sherry Emery Emery, MBA, PhD, Health Media Collaboratory, University of Illinois at Chicago
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