The Importance of Community-Driven Programs Worldwide

Wednesday, August 12, 2015: 8:00 AM-9:30 AM
Grand A/B
Panelists will describe how specific marketing, awareness and education campaigns used mediums best suited to reaching their markets. Staff from a Virginia campaign promoting healthy alternatives to sugar-sweetened beverages will describe digitalized communications to coordinate in-person communication that is measureable, impactful and locally driven. CDC staff will discuss a communications program promoting non-violent, respectful dating relationships for young teens. Our third panelist will discuss how radio was used to raise awareness about maternal mortality rates in Madagascar.

Beyond i2i: Lessons Learned from the Implementation of i2i
Kitty Harding, MPH, Ogilvy; Carrie Dooher, JD, Ogilvy Washington; Tessa Burton, MPH, Centers for Disease Control and Prevention

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