Overview of the Campaign: GYT Partnerships and Purpose

This presentation will summarize the campaign partnership, which includes national partners (MTV Networks, Planned Parenthood Federation of America, Kaiser Family Foundation, and CDC/DSTDP) and associated partners for specific campaign activities.  The contribution and capacity of each partner organization will be described. The process of developing and refining campaign messages will be summarized. The growth of the campaign will be demonstrated using data from such sources as Porter-Novelli YouthStyles and TRU Insights surveys showing that national awareness of the campaign increased from campaign launch in 2009, with particularly high awareness among non-white respondents. New materials for GYT 2012 will be revealed.